Dr. Martin Luther King Jr.s Letter From a Birmingham Jail Essay

Dr. Martin Luther King Jr.'s â€Å"Letter From a Birmingham Jail† In King’s essay, â€Å"Letter From Birmingham Jail†, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. King’s eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make â€Å"Letter From Birmingham Jail† one of the most moving and persuasive literary pieces of the 20th century. In Birmingham, Ala., in the spring of 1963, King's campaign to end segregation at lunch counters and segregated hiring practices drew nationwide attention when police turned attacks dogs and fire hoses on peaceful demonstrators. King was jailed along with a large number of his supporters, including hundreds of schoolchildren. When white clergy, strongly opposed to Kings position on nonviolent passive resistance, issued a statement urging the blacks not to support the demonstrations, King penned a letter of remarkable eloquence which spelled out his philosophy of nonviolence disobedience. In â€Å"Letter From Birmingham Jail†, King expresses his extreme disappointment over the criticism of his leadership by Alabama clergymen, his understanding of why oppressed people must resist their oppression, and his deep faith in the fundamental decency of all Americans. In â€Å"Letter From Birmingham Jail† King demonstrates exceptional literary prowess through his mastery of several rhetorical strategies to persuade. King’s strategy to influence his audience in â€Å"Letter From Birmingham Jail† is that of a three-pronged approach. In an attempt to sway his fellow clergymen King argues his position with passion and conviction as he respectfully appeals to the logical, emotional and spiritual psyche of his critics. Kings first attempt to reach his reader is through his appeal to their logic or reasoning. He does this by presenting a direct relationship between the reasoning for his position against segregation and argument for it’s resulting actions of civil disobedience by those oppressed by it. This approach is most evident when King gives the reasoning for his statement, "I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Councilor or the Klu Klux Klanner, but the white moderate... ...l, I must constantly respond to the Macedonian call for aid" (160). Petitioning to the readers moral conscience King beliefs that righteous minded individuals are more apt to intervene against oppression if asked to question their own ethics. Through his references to history, his elegant prose, and his thoughtful analysis of the condition of Blacks, his essay reveals a writer of extraordinary skill and intellect. His rhetorical approach in detailing the disparity of the oppressed, courageous, non-violent people of his era proves that â€Å"Letter from Birmingham Jail† is without question, one of most important documents of the civil rights movement. King’s ability to communicate the plight of the disenfranchised of American society helped galvanize a generation and change the social fabric of an entire nation. Works Cited King Jr., Martin L. â€Å"Letter From Birmingham Jail†. A World of Ideas. Ed. Lee A. Jacobus. Boston/New York: Bedford/St. Martins, 1998. 153-69 Zepp, Ira G., Jr. The Social Vision of Martin Luther King Jr. New York: Carlson Publishing Inc., 1989. 123-47 Walton, Hanes Jr. The Political Philosophy of Martin Luther King Jr. New York: Greenwood Press, 1971

Effects of Modernity Essay -- essays research papers

The old-traditional way of life has vanished for ever. Today only villages and some small towns remind us of this kind of life, and as time passes, more people choose to abandon traditional way of life, to move to the â€Å"big city†. Modern way of life has nothing in common with the traditional one. Human habits, values, norms have changed. The most important of these social changes can be observed in human relationships, family economy, education, government, health, and religion. To be able to examine these changes, one has to compare traditional and modern way of life. In traditional societies, to begin with, there is a strong fellow-feeling; everybody is considered a friend and is expected to act this way, in case of personal or family crisis. In every-day life one would be happy to lend his neighbour anything he is asked without expecting anything in return. This fellow-feeling does not exist in modern cities, where the general rule taught to city-people when they are still children is: trust no one. The size and density of population, anonymity and high rate of criminality may be responsible for this kind of behaviour. Despite the fact that each city group chooses to behave this way for different reasons, the result will always be the same (Gans: 235-237). In addition to the change in human behaviour towards people outside his family, there is change in family life as well. The extended family providing all means of socialization and economic production, became nuclear, ...

Statistics Can Reduce Internet Fraud Essay -- Research Analysis

Many online auction sites help consumers bid on items they might want to possess. These sites include eBay, WebStore, ebid, OnlineAuction, OZtion, Overstock, and a whole slew of others. Currently there is no system to protect consumers from fraudulent sales. When someone bids for an item, consumers trust both the seller and the online auctioneer to be both honest and ethical when presenting items for bid. Many of the auction houses, including Sotheby's and Christie's have their experts examine each piece to prove authenticity. However, it is not all bad news. To help protect consumers from fraud, Joseph Gastwirth and Wesley Johnson have found that the use of statistics answers the problem of authenticity. Joseph Gastwirth is a Professor of Statistics and economics at George Washington University. Wesley Johnson is a Professor of Statistics at the University of California at Irvine. These two men have worked together to produce an article for future print in the Journal of the Royal Statistical Society called Series A: Statistics in Society. This paper examines the preview article published in the Significance Magazine entitled "Dare you to buy a Henry Moore on eBay." Using statistics enables then to tell where the frauds are lurking. The Statistics Gastwirth and Johnson used a method similar to that of the Hui-Walter method "used to estimate the accuracy rates of clinical tests and survey classifications. (Gastwirth & Johnson, 2011) This test method utilizes two subpopulations, each with its own prevalence. In the case of the test for authentication of Henry Moore's on the Internet, the two subpopulations were drawings and sculptures, and the second was lithographs and etchings. These two gro... ...hnson, 2011) Figure 2 represents the "maximum likelihood estimates of the two prevalence parameters and accuracy rates of the two evaluators. Maximum likelihood estimates were obtained using the EM algorithm with standard errors based on the bootstrap using the program TAGS." (Gastwirth & Johnson, 2011) TAGS, is a program for the evaluation of test accuracy in the absence of a gold standard. Thus with all questions from Darrell Huff's book "How to Lie With Statistics" answered, we can safely and accurately conclude that the method used by Gastwirth and Johnson can and should be used by those who intend to purchase artwork off the Internet. Works Cited Gastwirth, J. & Johnson, W. (2011, March 14). Dare you to buy a Henry Moore on eBay? Statistics can tell you what to avoid. Significance Magazine, 8(1), 10-14. doi:10.1111/j.1740-9713.2011.00470x.

Frizza †Frozen Pizza Marketing Plan Essay

The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there exists an opportunity to launch a product in this area. In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. We started with the Porter’s Five Forces analysis. We found out that Intensity of Industry Competition was low to medium, Availability of Substitutes was low to medium, Potential Entrants were High, Buyer Power was low and Supplier Power was low-medium. This was followed by primary research where we took surveys (online and live). This was supplemented with secondary research to find out the various aspects of consumer behaviour. The core benefits were identified as â€Å"Easy to Cook† and â€Å"Tasty Food†. Generally, the decision makers are the young earning professionals or the earning member of the family/housewife. In case of the housewife, their decisions are normally influenced by their pestering children. We then did market segmentation basis various methods like customer characteristics (geographic, demographic, socio economic, psychographic), buying situation (consumption rate, consumer predispositions), mediagraphics and personas. We decided to target people in age group of more than 23 years of age with earnings of more than 2 lakhs per annum. We thus positioned our product as – To all those who want a comfortable life and who love good & healthy food, Frizza is a unique looking product that lets you enjoy the taste of heaven, saves your time and is there for you – Anytime you want it. The product was named as â€Å"Frizza† with the tagline – â€Å"Anytime Pizza†. We then decided the marketing strategy. Starting with Product decision, we saw that Frizza is differentiated from its competitors like Dominos basis 4 main parameters – (i) Lower price at same taste; (ii) Convenience factor (of using the product anytime rather than just 12 hours during which a restaurant is open); (iii) Square shape rather than circular shape, which would appeal to children and adults alike; (iv) Emotional satisfaction for mothers coming out of the feeling that she has cooked a meal for her children. We then decided various characteristics of the product like toppings, etc. basis results from the survey. Due to many reasons as explained in the report, the pricing came to as 30-40% lower than that of competition like Dominos’s. In terms of the place, we decided to launch the product only in cities given the infrastructural constraints at the beginning. The retail channels were decided as supermarkets, speciality stores and super stores, thus following the selective distribution strategy. Various promotional activities (both ATL and BTL) like television ads, Facebook, newspapers, events, etc. were planned. Finally, financial analysis was done to conclude the breakeven point as 7 quarters. MOTIVATION: The pizza industry in India is mainly divided into 2 formats – dine in and take away. The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. The holding company of the current market leader, i.e. Dominos grew 9 times from INR 155 crores in 2007 to INR 1407 crores in 2013 brining the annual growth rate to an amazing figure of 45%. But there are gaps in the market. First, the pizza stores are limited in number, reach and timing. Thus accessibility is limited. Secondly, although pizzas at lower price points are available, higher end pizzas or pizzas offering variety of toppings cost upward of INR 200 per pizza. Thus, there is scope to use low pricing as a competitive advantage. Hence comes the frozen concept to fulfil the existing gaps. This concept is already prevalent in developed countries. In USA for example, frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. As per Frozen food global industry guide from Market Line, sale of frozen pizza & ready meal market globally account for 41.1% of overall frozen food market. Also, Asia-Pacific is the largest market for frozen foods, accounting for 34.3% of global market value, and supermarkets and hypermarkets form the leading distribution channel for frozen food account for 70.2% of the market’s value. OBJECTIVE: In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. METHODOLOGY: Primary research: We had two kinds of approach towards primary research. We prepared a comprehensive questionnaire to gauge the demographic, socio-economic & psychographic traits and market reaction towards the existing products and willingness to pay of respondents for the frozen pizza product. We conducted live surveys in the nearby malls (Gopalan Mall and Meenakshi Mall) during peak days (a Sunday and the Independence Day) by distribution of questionnaire among people of different age, gender and income groups for example college goers, mothers, single men, married couples etc. We also collected online responses across diverse geographic and professional groups via social networking sites and emails. Secondary research: We used online resources to study the global frozen pizza markets and potential growth of the same in Indian markets and to gather information about the existing players and their positioning. FINDINGS: 1. Porter’s Five Forces to Understand Industry Competitiveness: Intensity of Industry Competition: Low-Medium ï‚ · Number of firms- There are large no of players in Indian Pizza market. These include the market leader Dominos, Pizza hut, Papa john’s, Pizza corner, Pizza Express, Smoking Joes, Amul and Local Pizza Producers. But there is no popular brand in frozen Pizza other than Amul. ï‚ · Highly concentrated market (Low HHI)- The market is highly concentrated with high HHI of approx 4700.Dominos leads the market with 67% market share with its 600+ stores. Pizza hut is second with around 20% market share and 180 + stores. Others have market share from 2-5% with 20-40 Stores. Share of Amul is very low. ï‚ · Demand Supply mismatch- As per our estimates; there is clearly no supply in the market, although there seems to be strong demand. Availability of Substitutes: Low-Medium ï‚ · Buyer propensity to substitute –Though overall competition is high, Competitors in the frozen pizza market segment are low; therefore buyer propensity to substitute is very low. ï‚ · Product differentiation & Pricing- The products offered by most of the Pizza producers are similar and there is no differentiation in product currently. The number of products available at comparatively lower prices is less. Potential Entrants: High ï‚ · Attractive Market-Indian quick service restaurant industry is estimated to be 6000 Cr and is expected to reach 18000 Cr by 2018. The pizza industry is expected to grow at a CAGR 25-28%. ï‚ · Low Entry Barriers and low exit barriers- The capital requirement is comparable to other product providers in the market and is not massive in any way. Even the exit barriers are less. ï‚ · Big brands-Big global brands like Papa Murphy, Little Caesers are not in India yet and there is potential threat of them Entering India. McCain though not in frozen Pizzas, may enter in the future. Buyer Power: Low ï‚ · Uniqueness- Frozen Pizza is still a unique concept in India and the firms providing it are also less. ï‚ · Large no. of buyers –The large no of Buyers with very few suppliers of frozen Pizza, decreases the bargaining power of buyer. ï‚ · Switching cost- The current pricing structure of big brands which is very similar also decreases the power of consumers, forcing them to buy from the available options. Supplier Power: Low-Medium ï‚ · Material Suppliers- There is large number of suppliers for ingredients like flour, vegetables, etc. The suppliers for Cheese and imported vegetables are less and so they have more power. ï‚ · In-house technology-The technology used by most of the Pizza Manufacturer is in-house, which reduces supplier’s negotiation power. Amul Frozen Pizza: Foreseeing the growth of the frozen food market in India, Amul launched frozen pizza in 2001 in Gujarat. It planned to introduce the product all over India through its already existing channel. But it failed to capture the market and had to close the product category soon. It could not adapt to the changes that the Indian quick restaurant and the Pizza market were undergoing in that period. The pricing of Amul Pizza was Rs 45 for a small Pizza which was very high at that time. Also, the product was not positioned well in the market and proper segmentation was not done. But recently, Amul has re-launched its frozen pizza product. 2. Consumer Behaviour: Primary market research: We received 161 responses (43 offline & 118 online responses) for our survey. The survey data was then filtered based on our target segment (discussed later) – Employed/Earning member of the family in the age group of 24-41 with more than 2 lakh/annum salary of household. Thus, 83 of our respondents fell under our target market. Core values & Benefits sought by the consumers: Based on our survey, we came to know that, 27% consumers take pizza, whenever they feel ‘Too lazy to cook’, and 40% take pizza for ‘Lunch or Dinner’. The core benefits thus are â€Å"Easy to Cook† and â€Å"Tasty Food†. Hence our product must be designed to satisfy these core benefits. In addition to this, following are the results for various factors as rated by the respondents. These are on a scale of 1 to 5 with 1 as least important and 5 as most important. Decision Making Unit: Based on our primary market research, it is evident that 55% of our customers who are in the age group of 24-41 are variety-lovers and they used to try latest trends & products. Generally, the earning member of the family or the housewife makes the purchase decision. But their decisions are normally influenced by their pestering children. Decision Making: The taste and variety of the food forms the basic evaluation criteria for the purchase decision. Majority of the respondents are passive in information search. And, out of various medium of information, people preferred to spend time on TV and the list is followed by the social networking sites. 3. Segmentation, Targeting, Positioning: Segmentation: Market research results helped in identifying the market segments. We will use below three broad bases on which we will identify our target market. (a) Based on Customer Characteristic: Geographic: We expect large no. of customers to come mainly from metro cities in India. Based on our survey, we see less familiarity with the frozen pizza product in Bangalore despite it being one of the biggest cities in India. We expect the situation to be much worse in smaller cities. Ever had Frozen Pizza before? Disinterested Demographic: The general market segment can be divided in younger generation with an age group between 12-23 years, Mid-age working people who can spend money on high quality frozen pizzas with their high disposable income and 35+ women mothers who make the Pizza purchase decision for their kids. Socioeconomic: We can target SEC middle segment of B2&C along with upper segment of A2&B1. Psychographic: Based on VALS framework, we have identified 3 major segments (out of 8) as following: ï‚ · Strivers – They are resource constrained people with high elasticity of demand, who like variety in general and would be keen to try new products offered at an attractive price. ï‚ · Achievers – This segment has goal-oriented people with a deep commitment to career. They are looking for timesaving alternatives in marketplace. ï‚ · Believers – They are conservative, conventional people with established routine and exhibit high brand loyalty. They are predictable and favor familiar brands. (b) Based on Buying Situation: Consumption Behavior/Usage Rate: Through the survey we identified people with varying consumption frequency of pizza from weekly to monthly. The typical 80/20 rule where 80% of firms sales are obtained from 20% of customers, doesn’t apply in our context. Consumer Predispositions/Product knowledge & Attitude: Some of the non-earning teenagers show willingness to pay a higher price and ability to afford high discretionary expenses. There is another segment with an indifferent attitude towards the product. (c) Based on Mediagraphics: It is a new term in marketing literature describing media viewing habits of customers. It helps identify type of promotional media consumer prefers. (TV, radio, internet etc.) SOCIAL NETWORKING (d) Personas: Basis the above inputs, we made the following personasAnjali (16): College-going student who lives with her parents and spends most of the time with her college friends. She has a large circle of girl friends with a very busy social life. She doesn’t have a strong brand loyalty and currently consumes pizza from all available major brands by taking turns. She is also very active on social networking sites. Rahul (27): Rahul is an unmarried IT engineer. His work life is very hectic and often eats out or gets food delivered at home. He lives in an apartment and is earning reasonably well. He spends lot of time on Internet but doesn’t have a very busy social life, virtual or otherwise. He is bit health conscious and when it comes about Pizza, he largely sticks with Dominos as his preferred brand. He likes their speedy delivery and ease of ordering. Mrs. Bhargav (40): Mrs. Bhargav is a working mother who has a 9 to 5 job. She has two kids less than 10 years of age. She earns well for herself and often buys pizza for her kids depending as and when they insist. She doesn’t use Internet match but follows some TV programs very closely. Because of her workload, she often gets tired after coming back from office and doesn’t like idea of home cooked fullfledged meal every day. Targeting: Criteria while picking target segmentCriteria

'Recognize Your Best Probabilities With Headphones Australia'

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'All you need to know regarding eczema cures'

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